Laura Kreofsky on the Healthcare Retail Revolution

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In this Medical Economics article, Pivot Point Consulting Vice President, Strategy Laura Kreofsky dissects the seismic shift of Americans using retail health centers in place of traditional providers and explores the steps healthcare IT leaders should take to strengthen consumer loyalty and protect market share.

The convenience and cost-effectiveness offered by these market disrupters represent a tangible and unprecedented threat to traditional provider revenue streams. Healthcare IT leaders can play a pivotal role in helping their organizations respond to this changing landscape to deliver a customer experience that strengthens consumer loyalty and protects market share.